{"id":49,"date":"2026-11-02T13:14:12","date_gmt":"2026-11-02T18:14:12","guid":{"rendered":"https:\/\/wayraadventures.com\/?page_id=49"},"modified":"2026-11-12T02:45:26","modified_gmt":"2026-11-12T07:45:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/wayraadventures.com\/es\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wayraadventures.com\/wp-admin\/edit.php?post_type=page\"><\/a><\/p>\n\n\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:wght@500;600&family=Inter:wght@400;500&family=Montserrat:wght@600;700&display=swap');\n.wy{font-family:Inter,sans-serif;color:#2B2523;line-height:1.6}\n.wy *{box-sizing:border-box}\n.wy a{text-decoration:none}\n.wy .in{max-width:1200px;margin:0 auto;padding:0 24px}\n.wy .sec{padding:80px 0}\n.wy h1,.wy h2,.wy h3{font-family:'Cormorant Garamond',serif;font-weight:500;margin:0;line-height:1.1}\n.wy 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p.q{margin:0;font:500 30px\/1.2 \"Cormorant Garamond\",serif;color:#B82323}.wy .pq p.es{margin:8px 0 0;font:italic 14px Inter,sans-serif;color:#4A4540}.wy .qcard{border-top:3px solid #E4BC4E;padding-top:18px}.wy .qcard p.q{margin:0 0 10px;font:500 26px\/1.2 \"Cormorant Garamond\",serif;color:#fff}.wy .qcard p.es{margin:0;font:italic 13px\/1.5 Inter,sans-serif;color:#C9BFA0}<\/style>\n<div class=\"wy\">\n\n<section class=\"sec\" style=\"background:#2A1411;color:#fff\"><div class=\"in grid\" style=\"align-items:center;gap:48px\">\n<div><p class=\"lbl\" style=\"color:#E4BC4E\">About us<\/p><h2 style=\"color:#fff;margin-bottom:16px\">A family of guides from Cusco<\/h2>\n<p style=\"color:#F4E9C8;margin:0 0 24px\">Wayra Adventures carries the name of Wayra, the guide whose way of seeing Cusco we follow: more than 35 years walking the Inca Trail, the Sacred Valley and the high Andes with travelers from around the world.<\/p>\n<a class=\"btng\" href=\"\/es\/tours\/\">See tours<\/a> <a class=\"btn2\" href=\"\/es\/build-your-trip\/\">Build your trip<\/a><\/div>\n<div class=\"ph\" style=\"position:relative;height:380px\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/ollantaytambo-sunset-group.jpg\" alt=\"A group of travelers with Wayra Adventures at Ollantaytambo\" loading=\"lazy\" onerror=\"this.remove()\" style=\"position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 50%\"><\/div><\/div><\/section>\n\n<section class=\"sec\"><div class=\"in grid\" style=\"align-items:start;gap:56px;grid-template-columns:repeat(auto-fit,minmax(280px,1fr))\">\n<div class=\"st\" style=\"max-width:380px\"><div class=\"ph\" style=\"position:relative;aspect-ratio:5\/8;height:auto\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/wayra-portrait-tall.jpg\" alt=\"Wayra (Adri\u00e1n Y\u00e1bar Luna), guide and founder of Wayra Adventures\" loading=\"lazy\" onerror=\"this.remove()\" style=\"position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 20%\"><\/div><p class=\"cap\">Wayra (Adri\u00e1n Y\u00e1bar Luna), Cusco guide since 1986.<\/p><\/div>\n<div style=\"grid-column:span 1\"><p class=\"lbl\">Our story<\/p><h2 style=\"margin-bottom:16px\">Meet Wayra<\/h2>\n<p style=\"margin:0 0 14px;color:#4A4540\">Adri\u00e1n Y\u00e1bar Luna goes by Wayra, which means \u201cwind\u201d in Quechua. \u201cYou can also call me Wind,\u201d he likes to say. Like a gift that lay dormant until his youth, the calling arrived at 28, in 1986.<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">Until then his life had been a string of adventures. He was in the ninth cycle of anthropology at the Universidad Nacional San Antonio Abad in Cusco, and he had worked as a bartender and DJ in a Cusco nightclub and as a driver for tourists. He loved the bohemian life, and his ease with English opened the door.<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">That same year, while his wife was expecting their first child, he accepted a job leading a couple from the United States along the Inca Trail. Machu Picchu was the final destination and they would pay him US$500. A friend who had lived in the mountains went with him.<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">The hike was hard. Even with 30 kilos on his back and rain that never stopped, he kept going. \u201cHalfway along the trail I cried and regretted it. I said I would never go back. My feet were white and raw. I suffered,\u201d he says today with a touch of drama, standing on a hill at Sacsayhuam\u00e1n. Twenty-five years later he still tells visitors the story.<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">But the painful memory had a happy ending: \u201cWhen we reached Machu Picchu and I explained it to the travelers, I felt good. I realized this would be my source of life.\u201d<\/p>\n<div class=\"pq\"><p class=\"q\">\u201cIf I have to die, I must do it in the mountains. Not in the city. I love guiding and I will do it until my last day.\u201d<\/p><p class=\"es\">\u201cSi tengo que morir, he de hacerlo en las monta\u00f1as. No en la ciudad. Adoro el guiado y voy a hacerlo hasta el \u00faltimo de mis d\u00edas.\u201d<\/p><\/div>\n<p style=\"margin:0 0 14px;color:#4A4540\">Years later he guided a group of 60 people along the Inca Trail without a problem. Only the first time had been hard, and now he does not think of doing anything else.<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">After he started as a guide, Wayra remembered his Chanca ancestry. What had been a minor detail in his biography became a value in his work. \u201cIf you have a solid theoretical foundation, you know English and you are a native, the world will admire you,\u201d he says. With that legacy he studied the traditions of Andean communities and learned the rituals that travelers asked about, such as the Pago a la Tierra. He entered mystical tourism, but always careful of the fantasies he heard from colleagues: \u201cMany people talked without any foundation, and that did harm to Cusco.\u201d<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">The journalist who profiled him wrote that Wayra mixed three ingredients for his work: his anthropological knowledge, the advice he received when he studied tourism at an institute, and his personality. Cheerful and warm, he won the trust of the 30 travelers a day he led on average, and some of them invited him to Brazil, Argentina and Chile to talk about what he knows.<\/p>\n<p style=\"margin:0 0 14px;color:#4A4540\">He believes that if you treat a traveler like family, fifteen or twenty more will follow. Guiding is a family trade: there are four tour guides in his family, and he has been preparing his own children to be ambassadors of Andean culture too. Wayra Adventures is how we keep that work going.<\/p>\n<p style=\"margin:0;color:#4A4540\">Does he think he already knows everything about Cusco? \u201cOh no, brother. For that I would have to live many more years. I have walked a lot. My knees hurt.\u201d<\/p>\n<div class=\"pq\"><p class=\"q\">\u201cHere everything has magic, everything has life.\u201d<\/p><p class=\"es\">\u201cAqu\u00ed todo tiene magia, todo tiene vida.\u201d \u00b7 Wayra, El Comercio, 2011<\/p><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"sec\" style=\"background:#2A1411;color:#fff\"><div class=\"in\"><p class=\"lbl\" style=\"color:#E4BC4E\">In his own words<\/p><h2 style=\"color:#fff;margin-bottom:28px\">What Wayra says about guiding<\/h2>\n<div class=\"grid\" style=\"gap:32px\">\n<div class=\"qcard\"><p class=\"q\">\u201cYou have to know how to look after your flock. If a sheep strays, you are no good as a guide.\u201d<\/p><p class=\"es\">\u201cUno tiene que saber cuidar su reba\u00f1o. Si una oveja se te va, no sirves para gu\u00eda.\u201d<\/p><\/div>\n<div class=\"qcard\"><p class=\"q\">\u201cI realized this would be my source of life.\u201d<\/p><p class=\"es\">\u201cMe di cuenta de que esta ser\u00eda mi fuente de vida.\u201d<\/p><\/div>\n<div class=\"qcard\"><p class=\"q\">\u201cIf I have to die, I must do it in the mountains. Not in the city.\u201d<\/p><p class=\"es\">\u201cSi tengo que morir, he de hacerlo en las monta\u00f1as. No en la ciudad.\u201d<\/p><\/div>\n<div class=\"qcard\"><p class=\"q\">\u201cHere everything has magic, everything has life.\u201d<\/p><p class=\"es\">\u201cAqu\u00ed todo tiene magia, todo tiene vida.\u201d<\/p><\/div>\n<\/div><p style=\"margin:28px 0 0;font-size:12px;color:#C9BFA0\">Quotes from \u201cEl embajador de los incas,\u201d El Comercio, May 14, 2011, translated from Spanish.<\/p><\/div><\/section>\n\n<section class=\"sec\" style=\"background:#F1E7CF\"><div class=\"in\"><p class=\"lbl\">How we guide<\/p><h2>What you can expect<\/h2>\n<div class=\"grid\">\n<div class=\"step\"><h3>Real knowledge<\/h3><p style=\"margin:0;color:#4A4540\">Anthropology, history and decades on the trail behind every explanation.<\/p><\/div>\n<div class=\"step\"><h3>Travelers like family<\/h3><p style=\"margin:0;color:#4A4540\">We treat every traveler as part of the family, so guests come back and bring their friends.<\/p><\/div>\n<div class=\"step\"><h3>Stories told in person<\/h3><p style=\"margin:0;color:#4A4540\">In the Andes, history has always been passed on by voice. Our guides tell it the same way, with words, gestures and good humor.<\/p><\/div>\n<\/div><\/div><\/section>\n\n<section class=\"sec\"><div class=\"in grid\" style=\"align-items:center;gap:48px\">\n<div><p class=\"lbl\">In the press<\/p><h2 style=\"margin-bottom:16px\">Wayra in El Comercio<\/h2>\n<p style=\"margin:0 0 14px;color:#4A4540\">Wayra\u2019s story was told in El Comercio, one of Peru\u2019s main newspapers, on May 14, 2011. The profile, titled \u201cEl embajador de los incas\u201d (\u201cThe ambassador of the Incas\u201d), was written by Miguel \u00c1ngel Farf\u00e1n for the newspaper\u2019s Mil oficios series.<\/p>\n<p style=\"margin:0\"><a class=\"u\" href=\"https:\/\/notiviajeros.com\/el-guia-turistico-embajador-de-los-incas\/\" target=\"_blank\" rel=\"noopener\">Read the article online (in Spanish)<\/a><\/p><\/div>\n<div style=\"max-width:420px\"><a href=\"\/wp-content\/uploads\/2026\/11\/el-comercio-2011-full.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block\"><div class=\"ph\" style=\"position:relative;aspect-ratio:2217\/2576;height:auto\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/el-comercio-2011.jpg\" alt=\"Clipping from El Comercio, Lima, May 14, 2011\" onerror=\"this.remove()\" style=\"position:absolute;inset:0;width:100%;height:100%;object-fit:cover\"><\/div><\/a><p style=\"margin:8px 0 0;font-size:12px;color:#4A4540\">El Comercio, Lima, May 14, 2011. Click the image to read the full article.<\/p><\/div>\n<\/div><\/section>\n\n<section class=\"sec\" style=\"background:#B82323;color:#fff\"><div class=\"in\" style=\"max-width:760px\">\n<p class=\"lbl\" style=\"color:#F1DFA8\">Travel with us<\/p><h2 style=\"color:#fff;margin-bottom:16px\">Let\u2019s plan your trip to Peru<\/h2>\n<p style=\"margin:0 0 24px\">Tell us what you would like to see and we will send you a personalized quote.<\/p>\n<a class=\"btng\" href=\"\/es\/build-your-trip\/\">Build your trip<\/a> <a class=\"btn2\" href=\"https:\/\/wa.me\/51938151366\" target=\"_blank\" rel=\"noopener\">Message us on WhatsApp<\/a><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>About us A family of guides from Cusco Wayra Adventures carries the name of Wayra, the guide whose way of seeing Cusco we follow: more than 35 years walking the Inca Trail, the Sacred Valley and the high Andes with travelers from around the world. See tours Build your trip Wayra (Adri\u00e1n Y\u00e1bar Luna), Cusco&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-49","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/pages\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":4,"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/pages\/49\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/pages\/49\/revisions\/432"}],"wp:attachment":[{"href":"https:\/\/wayraadventures.com\/es\/wp-json\/wp\/v2\/media?parent=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}